ROAD RUNNER SPORTS
"Rewards of Running"
Campaign Development

To inspire existing customers and drive new club memberships, I led the development of the “Rewards of Running” brand campaign — a storytelling platform that positioned running as both a personal journey and a shared experience within the Road Runner Sports VIP Family.

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I concepted and drove the campaign theme, messaging, and creative execution across print, digital, email, and video, aligning emotional storytelling with tangible membership benefits. The result was a cohesive, motivational campaign that strengthened brand loyalty and elevated engagement among VIP members and new customers alike.​